The rules of product bundling
Posted by sideshowjudy on July 20, 2007
The rules of product bundling are relatively straightforward. Where products have positive correlations in consumer buying patterns, bundle them together to generate more sales. Ever since the big marketing discovery that beer and diapers go hand in hand (or is that an urban legend), marketeers worldwide have definitely gone wild in trying to be creative and test new waters when it comes to bundling.
In my recent Orchard Road walkabout, I picked out some simply strange, quite creative, perhaps trying product bundles. Not sure about the relative commercial success, but if u can’t hire a marketing discovery firm, just go ahead and test in batches. Empirical evidence in this case, almost always works ( Caveat being: in the very short term) 
For $12, you get the condoms AND the music to go along…Marvin Gaye will be happy. Styled with a Durex-y finasse too!
This one is way out there…coffee and massage…AT THE SAME TIME. The rationale: Both give users a BUZZ. urh huh. I think it’s weak, but none the less…it deserves blog credit.
July 20th, 2007 at 2:27 am
yeah right… i think your economic thinking is a least missing an important aspect. Bundling is about cramming down the consumer’s throat one thing that they desperate NEED (condoms) with another thing that they don’t want (Sex Muzak)… thereby forcing the sales of something for which the market had not previously cleared. Qu’est-ce que t’en penses?